Just a short note that we will be closing over Easter as usual, we are closed both Good Friday and Easter Saturday. Then we will be beginning our new Winter Trading Hours as posted recently, when Daylight Savings finishes. This means we are CLOSED on Tuesdays from April – September but with extended trading hours on other days. Make sure you get in by Thursday for any Easter Weekend hair or clothing needs!
Hola Wildilocks fans and friends! Been a little while since our last update and we’ve had a hectic summer season in Melbourne – since the move across from the CBD to North Melbourne we’ve settled in very well over our first couple of years and things have been cosy and continued to grow in a stable and healthy way. We have had so many clients continue with us despite the location change, a host of new faces too, but also seen some folks return who we haven’t seen since long before the move, or who like us came from Perth and knew us from our older presence there.
Hey folks! It’s Halloween, huzzah!
We are again celebrating the most spooky time of the year with a WEEK LONG HALLOWEEN SALE! That’s right, from 28th October – 1st November we are offering 20% off ALL clothing & accessories: that includes all pants, tops, jackets, corsets, skirts, hair falls, hats, New Rock Boots, jewellery, contacts, anything in our cabinets excluding hair care/dye!
We have extra special treats for customers in store too, so don’t miss it =)
The time has come for an UPGRADE! New webstore, now live! 20% off ALL items in WEBSTORE for ONE WEEK ONLY!
As some may have noticed, over the years our webstore has not really changed all that much, and slowly some things stopped working so well. We’ve had an upgrade plan in the pipeline for many moons now, and finally I’m pleased to announce we have finalised all the loose ends, and our NEW WEBSTORE is NOW LIVE! If you are a bit confused by the new interface: don’t panic! Each page from the old webstore has a link directly to the corresponding item page in the new webstore, so if you had a bookmark for a favourite item, it’s easy to just go straight to the new store. Your account and password have been transferred (encrypted) to the new webstore, but you may need to update address details when placing a new order. If you find anything not working, please let us know, we’ve done extensive testing but there was a lot of data to transfer and there may be some hiccups we haven’t yet discovered.
This move means that we will be beginning now to add a lot more in-store items to the webstore that have not been available previously online, accounts are streamlined and the look and feel matches more with the rest of the site. We hope that the change won’t be too disruptive, and as an encouragement to try out the new store, we are pleased to announce that we are having a massive 20% off ALL ITEMS in the webstore for ONE WEEK ONLY from Monday April 14th til midnight Easter Sunday. Don’t miss this ONCE ONLY sale! To access the special, make sure you have already logged in, and use the discount code “LOCKS”: easy! Sale goes live at midnight AEST.
Speaking of Easter, we also need to let you know that during the upcoming holiday period, as usual we will be closed on Good Friday and Easter Saturday (18 & 19 April). We will also be closed on ANZAC Day (Friday April 25th). All other normal trading days open as usual!
In clubbing news, if you’re not already planning on going, it’s only 2 weeks til FIEND FEST! Don’t miss Covenant, Clan of Xymox, Leaether Strip, and more, touring Brisbane, Sydney, Melbourne and Perth!
Also, Cabaret Nocturne is co-presenting FIEND FEST, and if you’re attending, you get free entry to Cabs on the 25th – even more reason to go!
That’s all for now – have a great time over the coming long weekends – look forward to seeing you instore, online – or even on the dance floor!
Been a while since we have had a newsletter and given it’s coming up time for the usual holiday announcements, it’s fair we sent something out to let you guys know what we’ve been up to, and what’s coming up in the near future for Wildilocks!
Winter is the traditional time for quieter reflection, but we haven’t really slowed down much! We recently celebrated Lena’s one year anniversary with us (as well as one year in North Melbourne – we love it here!), and we’ve taken on a new casual senior, Emma, who completely rocks the vintage styling and fits us to a T, and also the lovely Gaelle assists us with dreadlocks too when we’re super-busy! We’ve got a few photos shared below the cut of some examples of our collective work over the last little while.
But now festival season is right around the corner, and we’d like to announce that for the first time in 5 years, Wildilocks will be holding a stall at Rainbow Serpent Festival in 2014! We’ve been so busy the last few years it hasn’t been on our radar, but with oodles of wonderful ravey and comfy alternative gear in store, we thought it would be a great time to get back into the doof! We’ll also be providing dreadlock and extension installations throughout the festival as well, so pop by and say hi to spruce up your do and make it more festive! If you don’t have Rainbow tickets yet, click the flyer to go to the site 😀
And an even more imminent event that we’re really excited about is the return to our Perth Gothic roots – as The Gathering has been fully funded and will be happening this New Year’s Eve in Perth! This is the first event in months we’ve been able to be be truly excited about – and we’ll be offering a select number of appointments just before the event in Perth, so if you need your hair did for the night – email or phone us to make an appointment!
So what else has changed/is new in the last 6 months? We have several fantastic new products we’ve taken on during this time – Biosilk Volumizing Therapy range has been released and we are in LOVE with the texturizing powder – constantly selling out! CHI has also come out with a new touchscreen hairdryer which we are finding an excellent new release, and we can also provide to clients for retail sale for use at home, for the dedicated styler! The Australian-made Everescents organic range has come out with excellent new moisture shampoo & conditioner to complement our favourite product in the world, the Cinnamon Patchouli Deep Treatment, and these have been hugely popular too. We have a limited range of Everescents Christmas Gift packs available, which make great stocking stuffers! We also have gorgeous unique glass jewellery and homewares from Nudibranch Art Glass available which are stunning and make impressive gifts, and New Rock has brought out a range of suede ballerinas and moccasins which are beautiful detailed in classic New Rock style, comfortable and practical and with the usual New Rock quality you can depend on. As always a range of new casual and club wear has graced our shelves regularly, and new stock is always arriving. And of course as always Gift Cards are available too, for that hard-to-buy-for person in your life!
So – on to our Christmas Opening Hours! For the first time ever, Wildilocks is having a PROPER break in Melbourne between Christmas and New Year. As Christmas Eve and New Years Eve fall on a Tuesday this year, we’ve made the decision to close completely between December 22nd to January 2nd – so please make sure you make all your Christmas purchases nice and early! Our last trading day before Christmas will be Saturday December 21st, and then we will reopen on Thursday January 2nd 2014!
Our Saturdays are pretty much completely booked out before Christmas but we do have some appointments on other days, so book early to avoid disappointment over the next few weeks too.
Oh yes – Special Effects hair colour is due to be back in stock FINALLY very soon – they moved factories earlier this year and so our stock has got VERY low. We have enabled pre-orders on the webstore in anticipation, so make your orders now for delivery in a few weeks!
Finally, check out some of the pics below the cut of a selection of clients from the last little while, and we look forward to seeing you all in 2014 and beyond!
xox the crew at Wildilocks
Remember folks in Melbourne, tonight is DV8 & Cab Noc’s celebration for World Goth Day featuring fashion parade with some Wildilocks outifts amongst others! Doors open at 10 and parade is at 11.30 on the main level, with Cab Noc festivities continuing afterward on Level 2. Be there in your finest black!