Newsletter for March 2011 + Massive March Markdown Summer Stock Sellout!

Hey folks, Wildilocks has a bunch of news for you this month.

Firstly, we're announcing a sale to end all sales - for the first time at ALL stores: starting TOMORROW and going for three whole weeks!

MASSIVE March Markdown Summer Stock SELLOUT!


For 3 massive weeks, Wildilocks will be progressively reducing summer clothing stock, from 25%, to 50%, to a massive 75% off!! This includes all tank tops, summer dresses, vintage swimwear, miniskirts, tshirts and more, from brands such as Phaze, Threadless, DollyQ, Random Faerie, Sylph, Spacetribe and many more! Take your chances and wait til the last week for the biggest bargains... or rush in this week to make sure the item you've had your eye on hasn't sold out!

Week 1: 25% off (8th-12th March)
Week 2: 50% off (15th-19th March)
Week 3: 75% off (22nd-26th March)

You won't see prices like this for a loooong time, if ever: and we can guarantee you some styles once sold out we will not be able to restock - so now's your chance! Please note this sale is IN STORE only, as most items are not on the webstore!

Circa Nocturna!
The alternative fashion show that we all love each year is on again Saturday March 12th! As always Wildilocks will be there to support alt fashion, and will be designing some cool hair for some of the designers on the night. DollyQ will be showing us all how it's done, and her distinct corsetry and other fab designer 'wares are available at all three Wildilocks salons as well as on our web store: You can buy tickets for Circa from Moshtix this year, head here to buy - it's only a few days away now! One or two spaces still available to get your hair done the Wildilocks way in our Melbourne salon on this date so you also look amazing, but these are almost full! Call (03) 9642 3384 if you'd like to see if we can squeeze you in.

Rouge Foncé!
Our favourite rock-cabaret band Rouge Foncé is coming in to play with Wildilocks soon for more vintage hair delight! If you caught them at Euchronia (and if you missed Euchronia BOY did you miss something grand!) then you'd understand why we love to style hair for these gals – they are hot and rock the vintage glam do's we create with an edge of punk and a huge dollop of awesome. (sigh). Check out the site, catch them at a gig and as soon as we have some new pics of vintage hair on these babes we'll be posting those all over including on...

Wildilocks is now on Tumblr! OMG how we love Tumblr. **sparkle** Check out our page as we post all the cool things that inspire us, and make us love working with hair and alternative fashion. We love any excuse to create amazing things, and we'd love to create them on YOU! We have already loaded up pics of beautiful and exciting work, and we are so ready to play. We are also VERY keen to answer your burning hair and fashion questions, so if you have a question you'd like us to answer, head over to our ask page asap!

And now that we are showing off...we have updated our website gallery with lots of new images and restored some others that we had prior to updating our gallery program (to one that is much cooler). Are you there? Wanna be? If you have had your hair done by Wildilocks and you wanna share then email your pics to and tell us about your awesome experience. Can't wait to see what you send us!

OK, got you all excited? Wanna have something fabu done with your hair and save a little cashola while you do? Then fill in our model registry for any of our three salons and tell us what you are interested in. We call models based on the requested styles, the training topics available at the time and the times that are suitable for training in each salon (these will vary). If you ever wanted to try a Vintage style, a splash of colour or some extensions then this is a great way to start your Wildilocks addiction. (mwhahaha...ohh wait...)

Chicstar and other awesomeness
Chicstar is a new label for us and our first order will be coming in the very near future, we are very excited about adding this label, they have a huge variety of very cool alternative clothing that we know you will love. We'll add them to the web store asap, but if you can't wait (we can't) then drop into our salons and check it out from early April! And while you are there check out other great items we have: awesome accessories like kitty ears, tails, UV Nail polish, pocket watches and more. We love love love labels such as DollyQ, Phaze, Nubia (new winter stock will be arriving April as well!) and our own Wildilocks label “LockGear”; boasting the world's coolest and most comfortable phat jeans (omg they're amazing, you need these to live), awesome tops, skirts and pants, all 100% unisex and all 100% Wildilocks. We also have an increasing stock of excellent ALT magazines, including Coilhouse, Fiend Magazine, Hit&Miss for rollerderby fans, and for the slightly saucy, we have Filament. If you like to shop online, we ship worldwide!

That's all for this month: we'll send some reminders of the MMMSSS sale over the next few weeks, so you don't miss out!


The Wildilocks Team

Earthquake update, and an offer from Wellington Wildilocks

All the donations that have been pouring from all over the world to Christchurch have been truly amazing: there has been over $10 million dollars donated to the Red Cross, as well as countless other drives.

Our NZ branch has been trying to think of a way we can help that is more personal, as we're up in Wellington where life has been going on pretty much as usual. So, if you've arrived in Welly some time in the last week as a refugee from Christchurch, we'd like to help you get a little bit of normal back in your lives, by offering you a free haircut. It's only a little thing, but we hope it may help a few of you who've been suddenly displaced and wondering what to do next.

Please call 04 8033239 to make a booking, and we apologise for the necessity but we will need to see proof of address as this is an offer for genuine Christchurch resident refugees only.

Thankyou to all customers and suppliers who have expressed their concern over the past week. We will be observing 2 minutes silence today @ 12.51pm for those affected by #eqnz : we hope you are too, wherever you are in NZ or the world.

Christchurch Earthquake.

Wildilocks' presence in New Zealand is approaching a year now, and it's been a crazy busy one with moving our Perth salon in October/November and then running Euchronia in December last year in Melbourne, too! 2011 got off to a crazy start for Australia, with floods, cyclones and the ever-present bushfires, it's been a hard slog for many in Oz over the past couple of months, let alone the rest of the world. New Zealand had been relatively unscathed in comparison: until two days ago. I just want to reassure those of you who may not know New Zealand well, Wellington where we are is a long way from Christchurch, but we have friends down there (and just about everyone in New Zealand seems to know someone in Christchurch) and wish to send all the love we can to the people suffering there right now. This is the first time ever that New Zealand has declared a national state of emergency - yes, it's bad. Very bad.



Please note Wildilocks has some altered trading times for the holidays...

Wildilocks @ BASE108 will be OPEN THIS SUNDAY 19th December from 10am - 5pm so you can get that last minute shopping in!

Wildilocks @ Cuba will be CLOSED early this Saturday 18th December from 2pm, and also closed Tuesday 21st December, but will be open normal hours on 22nd - 24th December.

ALL salons will close early at 5pm on Friday 24th December.
ALL salons will be closed Saturday 25th December.
ALL salons will be closed Tuesday 28th December.
ALL salons will close early at 5pm on Friday31st December.
ALL salons will be closed Saturday 1st January, 2011.
Normal shop opening hours will resume on Tuesday, 4th January!

We also have had tons of new stock arrive over the last few months, especially lovely vintage style dresses, tops and swimwear - plus new steampunk & rave gear. Special Effects are back in stock for MOST colours too! Grab a prezzie for someone special or some new gear for the party season, we look forward to seeing you over the next few weeks and into 2011!

Wildilocks Major Update, October 2010 - Perth store is MOVING! & this means: a SALE!

Dear Internet,

Wildilocks has been at the fantastic location of 808 Hay St for almost 5 years now. It's been a crazy wild ride and during that time we've had many new staff, and opened two new salons; in Melbourne and just this year, in Wellington, New Zealand. But the time has come to say goodbye to the massive basement which has been the core of Wildilocks for so many years. Our lease is coming to an end, and it's time for a change!

Giveaway: tickets to "Buried" in Perth - follow us on Twitter to win!

Hey folks - we've got lots of very very exciting news coming next week, but to whet your appetite for free stuff (hint hint...!) we've got a great movie ticket giveaway to the movie Buried which opens today Australia-wide. This movie got a whopping 7.1/10 on Rotten so it's definitely worth a look, wringing a seemingly impossible amount of gripping drama out of its claustrophobic premise, Buried is a nerve-wracking showcase for Ryan Reynolds' talent.

Model call: this time for LocksGear clothing! [MEL]

Hey folks, we are looking 1 guy and 1 girl to model Locks Gear clothing in a studio environment on Thursday 14th October in South Melbourne.

Hair & makeup will be done by Wildilocks, and you will get to keep a complete outfit from those you model! Interested? Please email a pic of yourself and ideally link to a modelling portfolio/site if you have one, through to! Great chance for some excellent exposure, and you will get to star on the Wildilocks website!

Training model shout-out: Melbourne & Wellington!

Yes, we need more willing victims (muahahahaaaaa) for our ebil machinations. This time it's for both Melbourne and Wellington we're calling for, details below! Services are 30% discount off standard prices, so you're getting a fantastic deal!

Melbourne needs are many:

August 12th:
1 x dread maintenance model or extension install model (10am – 12:30pm)
1 x dread maintenance model or extension install model (10am - 12:30pm)
1 haircut and blonde foils model (10am - 1:30pm+) possible Vintage stying to finish as well if time

August 19th:


I promised a special for Perth & Melbourne in our last news post, and those of you following on Twitter may have thought our GO JULIA! 50% off RED sale was it (valid til Wednesday 30th June) ... but wait, there's MORE!