Spring Fling 2012 in North Melbourne - THIS Sunday - Wildilocks WILL BE OPEN OMG

Hey folks - we have settled into our new North Melbourne salon and while very sad to say goodbye to Angela, our manager and senior stylist for the last year and half, time has come for her to return to Holland and we wish her all the best in her future adventures in hair and in life - it has been a huge pleasure hosting Angela in her Aussie visit for so long.

But if one thing in life is a constant, it is change. Lena is our new senior and budding manager, with years of experience and champing at the bit to get her feet wet as part of Wildilocks new North Melbourne salon team so we do hope you will make her welcome!

We are loving the new location and I have a special treat to let you know about this Sunday 21st October - Wildilocks will be OPEN!!!

Why? because there is the Annual Spring Fling North Melbourne street festival happening - the festival has been going for 32 years and is one of the last genuine community street festivals in inner Melbourne! Errol St will be closed and we will be open from 12pm - 5pm! Pop down to see some live music, shake your booty at the Silent Disco, throw some clay, check out the Trash and Treasure Markets, do some Yoga or Pilates, learn some circus skills, eat some scrumptious food, and maybe even get your hair done or pick up a frock?!

Check out the website and download the Festival Guide [pdf, 2.6MB] to see what's on offer - I think it's going to be a great fun afternoon and hope to see you there!

FINAL DAY @ The Lockworks today!

Thankyou so much Melbourne CBD for your patronage for the last 5 years - we look forward to welcoming you to our shiny new North Melbourne salon next Thursday! But do pop in to say goodbye to the Lockworks - we're also, for THIS FINAL DAY ONLY upping the ante and offering -


- for clothing only -

all other accessories & boots are still buy one get one free though, til 5pm today, only @ The Lockworks!

We hope to see you today and look forward to seeing you in North Melbourne in future!

Final Week @ The Lockworks in Little Collins St!

It's the end of an era for Melbourne ... but the beginning of a new one!

Come down for last minute specials and to say goodbye to The Lockworks, our home in Melbourne for the past 5 years (our new location is "@ Victoria" - in the Victoria Buildings, on Victoria St ;) ) - our Buy One Get One Free sale has been extended in Melbourne through to Saturday 15th September and that will be our final day of trading at Level 1, 382 Little Collins St.


You may recall we announced a short while back that Wildilocks Melbourne would be MOVING in September! - and the good news for everyone is this means - SALE TIME!! We have masses of stock we'd really not rather have to truck over to our new North Melbourne location - which means we are going to be, literally, GIVING IT AWAY!

That's right, you know what that means - it's BUY ONE, GET ONE FREE time - for TWO WHOLE WEEKS! And not just Melbourne but Perth as well is getting into the action, to help us pay for the move. Get into it from 11am tomorrow!

Some sad news - and some fantastic news!

Been a little while since we've had an update here (or on Twitter - meep!) - this is because there have been a lot of changes for Wildilocks in the wings, and we are finally able to officially announce two pretty big pieces of news.

Firstly, it is with regret that I must announce that Wildilocks has made the decision to sell our Wellington salon, and while the new owner will be continuing with Farouk Systems CHI range of ammonia free colour & styling products, as well as continuing to supply Directions and Special Effects in store, they will be adding beauty services and the fashion section will be relocated back to Australia. Francia will also be offering extension services, but not dreadlocks. We wish Francia all the best and are confident our existing Wellington clientele will be serviced very well. This will leave Cass with the ability to focus more on the Australian salons which have been hard to manage with three all to keep an eye on! We will however continue our TradeMe sales, but from Australia, so there will be longer and slightly more expensive shipping, but still - available! So look forward to more regular updates, more new products, more specials and more interactivity!

This means also that for the next week, Wildilocks @ Cuba is having a BUY ONE, GET ONE FREE SALE on all clothing, boots and accessories in-store (second item must be of equal or lesser value.) Our final trading day for clothing will be Wednesday 27th June, and Francia will be reopening after some refit with the addition of beauty, on Thursday 5th July. Phone number will stay the same, and we will forward any email enquiries made after this date to her. Any vouchers not yet used have been agreed to be honoured by Francia, but all laybys or store credits for clothing & accessories must be completed by 27th June. Goodbye Wellington - we will miss you :(

And so - now for the fantastic news!

We are really excited to be able to announce that Wildilocks in Melbourne will be MOVING this year! We have lined up a fantastic new location and we are very pleased to say we will be opening our first ever street-frontage location in Australia! We won't be opening in the new location until September, but we will be getting our refit started nice and early (in fact it has already started...:) )

The new shop will be located at 347 Victoria St, North Melbourne (West Melbourne on Google Maps.) almost at the corner of Errol St, in the heart of the North Melbourne shopping precinct, and the 57 tram stops within metres of our front door, so while we will be a little further out, we're a lot easier to find and much more accessible. Only 10 minutes walk from Queen Victoria Markets, North Melbourne or Flagstaff Train Stations (or 15/20 minutes to Melbourne Central) - and actually only a 25 minute walk from our current CBD location in Little Collins St. There's also MUCH easier parking for those of you driving. So this is something we are hugely excited for. We are considering opening one Sunday a month for the North Melbourne Market days once we are re-situated too, and there may be other minor changes to our trading hours.

In the meantime Wildilocks @ The Lockworks will continue to trade as normal, and we will let you all know with lots of notice when we will be closing the doors there officially and opening anew! Wildilocks @ Base108 is going strong as always with Emma, Trent, Amy and Damon holding the fort!

We'd also like to confirm when we move to North Melbourne we will NOT be increasing prices in either salon in Australia - note our hourly rates have not gone up in years, and won't til at least 2013 or possibly 2014.

We look forwarded to keeping you all updated on the progress of the new shop and hope to see you soon.


Hi there dames & dudes! It's been almost 6 months since our last sale, and so you are probably coming to expect one roughly at these kinds of intervals, amirite?

Well, I'm pleased to say those of you answering in the affirmative will not be disappointed this week! We've had a massive amount of stock arrive last week and our clothing racks are groaning and stuffed to the gills! "We've got no rooooom!" our staff are crying - so what to do?! We're making room by giving away 1 free item with every 2 purchased (of equal or lesser value) from ALL our clothing stock - ALL THIS WEEK! Yes this is everything this time, NOT just summer stock - this sale includes corsets, skirts, tops, jackets, dresses and more, from ALL our brands including Phaze, Nubia/Vodabox, Dolly Q, Axfords, Timeless Trends, Iblis, SpaceTribe, Chicstar, and our own Locks Gear brand too! We have a lot of fun alternative clothing and even more of the "hippie" type stuff than before as so many of our newer staff have been of this ilk :))

Some very sweet new Rockabilly items especially in this haul including skull & roses and Day of the Dead dresses and NEW guy's shirts that are HOT - little clutch purses and Cherry Halter Neck dresses plus cat trousers, faery sleeve tops & pants, super cute embroidered bustierre tops, lacy shrugs and a whole lot more.

So come down anytime between 27-31 March and grab some fabulous frocks and jocks! This sale is first in best dressed - there will be no rainchecks, holds or laybys and this sale will not be extended!

Also, as Easter Weekend is coming up soon, we would like to let you know that all Wildilocks stores will be closed on 6-7 April to give our hardworking staff some well earned rest and time to eat chocolate. We will be open as normal on 9th April though :)

Hope to see you this week!

Models needed this week! Got frizzy hair, want dreads, extensions or mens' cuts for el cheapo? Read on!!

Hey Melbourne! We're looking to do some training this week with some new products and new staff members - and we need models!

CHI Enviro

As you know being environmentally aware is very important for us at Wildilocks and we aim to stock the most environmentally friendly products we can find of salon quality.

Most exciting is a new product we sent staff for training in Perth late last year & just started trialling before Xmas in our Wellington salon, which is the CHI Enviro smoothing treatment. Heard of the "Brazilian Blowout", permanent blo-wave or keratin straightening? This is a similar product, but unlike some of the negative press you may have seen regarding these products, the CHI Enviro treatment is guaranteed 100% formaldehyde free and amazing for your hair, with no damaging fumes to breathe in. The process realigns the cystein proteins in hair to eliminate up to 95% of frizz and is perfect to tame difficult hair types. It won't generally completely eliminate curl, however it will relax and tame it, so for vintage lovelies who have a hard time with frizziness even though they love curls, this can be a godsend! If you prefer slick straight locks, the treatment speeds up drying & straightening time dramatically, so your daily hair care regime can be a tiny fraction what it once was!

The process is semi-permanent and can last up to 3-4 months before needing to be re-applied, but the effect is cumulative so you actually will need to do it less over time and still retain the results. Our experience in Wellington have been fantastic and frizz-reduction really is perfect for many people, and we have had clients say it's completely changed their life!

We're looking for 2-3 models to perform this service on at cost of product (between $30 - $80 depending on hair length and thickness) between Tues-Friday daytime *this week only* so if you are keen please call us on 03 9642 3384 asap to get a slot. This treatment will normally cost anywhere from $150 to around $400 at standard salon prices, so this is your chance to get a SERIOUS bargain and help our staff learn the techniques to boot!

Male cuts, dreadlock extensions, and human hair extensions

We are also keen for models for male cuts (free!), and are beginning training with new staff in dreadlock-related services including extensions and maintenance as well as human hair extensions, at 30% discount, as these are established techniques and overseen and completed with assistance from qualified senior staff.

Get in quick as the training slots we have available will fill fast! Our number is 03 9642 3384 in case you'd forgotten ;) Or you can drop us an email at lockworks@wildilocks.com, but telephone is preferred!


That's right folks! For the first time ever, Wildilocks is having extra Xmas opening hours, and all 3 Wildilocks salons are open from today Tuesday 13th ALL THE WAY til XMAS EVE!!!

Sunday 18th hours may vary slightly between salons but will be definitely open between 12-6pm, and Monday 19th we will have same hours as Tues-Wed for the respective salon. All extra days we are open as usual with hair appointments available, as well as our full retail ranges of salon products, clothing, boots & accessories!

Holy spiders & skeletons, Batman! Check out the Halloween schwag!

Wow - our staff have gone ALL out to create a wonderful Haunted House at our Wildilocks salons, especially Melbourne where our Halloween sale continues for THREE MORE DAYS! But don't forget Perth - LAST DAY of the sale today as we are closed for the CHOGM weekend! Also please note Melbourne is closed for Melbourne Cup Day on Tuesday Nov 1st :)

If you miss the physical shop sales, remember our webstore sale is on right through til 31st October and is valid for orders INCLUDING New Rocks!

Check out all the amazing images below, and make sure you do your best to get down there in person - they look even better in real life! Plus: you'll get Treats!! :DDD

Wildilocks HALLOWEEN SALE: 20% off ALL clothing & accessories, ALL this week!

Hey everyone! It's now less than a week til that favourite time of the alternative calendar year: Samhain! Or as tis more commonly celebrated in the Americas: Halloween.

So far Wildilocks has resisted the call to go all out for this particular holiday, though we have occasionally sported a giant arachnid for fun, or dressed up as zombies, but this year, we couldn't help ourselves!

We are for 2011 celebrating the most spooky time of the year with a WEEK LONG HALLOWEEN SALE! That's right, from 25 - 31st October we are offering 20% off ALL clothing & accessories: that includes all pants, tops, jackets, corsets, skirts, hair falls, hats, New Rock Boots, jewelery, EVERYTHING*! And not only is this at all Wildilocks stores, but it's ONLINE too on our webstore! AND this sale also counts for orders, so if you've been thinking of buying something, but we don't have it in stock, as long as the order is paid 100% during the sale week, you can get orders for 20% off as well, INCLUDING New Rocks! This is the first and possibly only time we will take 20% off New Rock orders!

And as an extra special added bonus, when you come in to Wildilocks during our Halloween sale, if you come up to the front desk and say "Trick or Treat" you will get - well, one or the other!!! So make sure you drop in and say hi, and grab yourself a Halloween bargain!

Have a wonderful week, people - and stay SPOOKY!

*not valid for salon services or products, magazines, auctions, or laybys not paid in full during the sale period

Also please note Perth store is closed this Friday and Saturday due to the CHOGM meeting long weekend, so the sale only runs for 3 days in the Perth store, so get in early!