The time has come for an UPGRADE! New webstore, now live! 20% off ALL items in WEBSTORE for ONE WEEK ONLY!

As some may have noticed, over the years our webstore has not really changed all that much, and slowly some things stopped working so well. We've had an upgrade plan in the pipeline for many moons now, and finally I'm pleased to announce we have finalised all the loose ends, and our NEW WEBSTORE is NOW LIVE! If you are a bit confused by the new interface: don't panic! Each page from the old webstore has a link directly to the corresponding item page in the new webstore, so if you had a bookmark for a favourite item, it's easy to just go straight to the new store. Your account and password have been transferred (encrypted) to the new webstore, but you may need to update address details when placing a new order. If you find anything not working, please let us know, we've done extensive testing but there was a lot of data to transfer and there may be some hiccups we haven't yet discovered.

This move means that we will be beginning now to add a lot more in-store items to the webstore that have not been available previously online, accounts are streamlined and the look and feel matches more with the rest of the site. We hope that the change won't be too disruptive, and as an encouragement to try out the new store, we are pleased to announce that we are having a massive 20% off ALL ITEMS in the webstore for ONE WEEK ONLY from Monday April 14th til midnight Easter Sunday. Don't miss this ONCE ONLY sale! To access the special, make sure you have already logged in, and use the discount code "LOCKS": easy! Sale goes live at midnight AEST.

Speaking of Easter, we also need to let you know that during the upcoming holiday period, as usual we will be closed on Good Friday and Easter Saturday (18 & 19 April). We will also be closed on ANZAC Day (Friday April 25th). All other normal trading days open as usual!

In clubbing news, if you're not already planning on going, it's only 2 weeks til FIEND FEST! Don't miss Covenant, Clan of Xymox, Leaether Strip, and more, touring Brisbane, Sydney, Melbourne and Perth!

Also, Cabaret Nocturne is co-presenting FIEND FEST, and if you're attending, you get free entry to Cabs on the 25th - even more reason to go!

That's all for now - have a great time over the coming long weekends - look forward to seeing you instore, online - or even on the dance floor!

xo

Wildilocks

Holidays approaching! NEWS! STUFF!!!!

Hi everyone!

Been a while since we have had a newsletter and given it's coming up time for the usual holiday announcements, it's fair we sent something out to let you guys know what we've been up to, and what's coming up in the near future for Wildilocks!

Winter is the traditional time for quieter reflection, but we haven't really slowed down much! We recently celebrated Lena's one year anniversary with us (as well as one year in North Melbourne - we love it here!), and we've taken on a new casual senior, Emma, who completely rocks the vintage styling and fits us to a T, and also the lovely Gaelle assists us with dreadlocks too when we're super-busy! We've got a few photos shared below the cut of some examples of our collective work over the last little while.

But now festival season is right around the corner, and we'd like to announce that for the first time in 5 years, Wildilocks will be holding a stall at Rainbow Serpent Festival in 2014! We've been so busy the last few years it hasn't been on our radar, but with oodles of wonderful ravey and comfy alternative gear in store, we thought it would be a great time to get back into the doof! We'll also be providing dreadlock and extension installations throughout the festival as well, so pop by and say hi to spruce up your do and make it more festive! If you don't have Rainbow tickets yet, click the flyer to go to the site :D

And an even more imminent event that we're really excited about is the return to our Perth Gothic roots - as The Gathering has been fully funded and will be happening this New Year's Eve in Perth! This is the first event in months we've been able to be be truly excited about - and we'll be offering a select number of appointments just before the event in Perth, so if you need your hair did for the night - email or phone us to make an appointment!

There's also a busy weekend ahead next weekend in Melbourne, with both the The Monster's Ball, Titty Twister and the last Requiem for 3 months back to back.

So what else has changed/is new in the last 6 months? We have several fantastic new products we've taken on during this time - Biosilk Volumizing Therapy range has been released and we are in LOVE with the texturizing powder - constantly selling out! CHI has also come out with a new touchscreen hairdryer which we are finding an excellent new release, and we can also provide to clients for retail sale for use at home, for the dedicated styler! The Australian-made Everescents organic range has come out with excellent new moisture shampoo & conditioner to complement our favourite product in the world, the Cinnamon Patchouli Deep Treatment, and these have been hugely popular too. We have a limited range of Everescents Christmas Gift packs available, which make great stocking stuffers! We also have gorgeous unique glass jewellery and homewares from Nudibranch Art Glass available which are stunning and make impressive gifts, and New Rock has brought out a range of suede ballerinas and moccasins which are beautiful detailed in classic New Rock style, comfortable and practical and with the usual New Rock quality you can depend on. As always a range of new casual and club wear has graced our shelves regularly, and new stock is always arriving. And of course as always Gift Cards are available too, for that hard-to-buy-for person in your life!

So - on to our Christmas Opening Hours! For the first time ever, Wildilocks is having a PROPER break in Melbourne between Christmas and New Year. As Christmas Eve and New Years Eve fall on a Tuesday this year, we've made the decision to close completely between December 22nd to January 2nd - so please make sure you make all your Christmas purchases nice and early! Our last trading day before Christmas will be Saturday December 21st, and then we will reopen on Thursday January 2nd 2014!

Our Saturdays are pretty much completely booked out before Christmas but we do have some appointments on other days, so book early to avoid disappointment over the next few weeks too.

Oh yes - Special Effects hair colour is due to be back in stock FINALLY very soon - they moved factories earlier this year and so our stock has got VERY low. We have enabled pre-orders on the webstore in anticipation, so make your orders now for delivery in a few weeks!

Finally, check out some of the pics below the cut of a selection of clients from the last little while, and we look forward to seeing you all in 2014 and beyond!

xox the crew at Wildilocks

World Goth Day presented by DV8 and Cab Noc is TONIGHT!

Remember folks in Melbourne, tonight is DV8 & Cab Noc's celebration for World Goth Day featuring fashion parade with some Wildilocks outifts amongst others! Doors open at 10 and parade is at 11.30 on the main level, with Cab Noc festivities continuing afterward on Level 2. Be there in your finest black!

More info & RSVP here

Big news update: the times, they are continuing to change, change means a BIG SALE!

Hey everyone, Cass here. It's been a while since we had a substantial update in the world of Wildilocks on the blog - and now is that time. It's with both a relieved and heavy heart as well as a forward facing stride that I bring the latest news from this little alternative corner of the world.

Easter trading hours

It's Easter time once more people!

Please note - 29 & 30 March 2013 for EASTER FRIDAY & SATURDAY - we are CLOSED in both Perth and Melbourne!

....otherwise we are trading as usual!

Bunnies! Bunnies it must be BUNNIES!!!!

Fortify your Finances! It's time for... FEBRUARY FREEBIES!

FIVE FAB FREEBIES for FEBRUARY - you’d be foolish to forgo them!

* FREEBIE 1: FIVE FREE FOILS with any full colour service over
$100 (single process only)
* FREEBIE 2: FREE POT OF DIRECTIONS for home refresh with
any prelighten & full colour service over $250!
* FREEBIE 3: FIVE FREE BEADS (wooden/glass) with any
dreadlock install or maintenance!
* FREEBIE 4: FREE PAIR OF SUNGLASSES or GOGGLES with any
clothing or footwear purchase!
* FREEBIE 5: FREE PURSE HAIRSPRAY with purchase of ANY
shampoo & conditioner!

These FIVE freebies are available for ALL of February 2013 at both Wildilocks PERTH and MELBOURNE - while stocks last. Don’t delay - BOOK NOW or pop in to see what we have in store!

***NOTE: the final TWO freebies ALSO are valid on our WEBSTORE as well - it won't appear on the cart but will be included with your order - please note in comments which item you want free!***

Follow us on:

Twitter! >>> twitter.com/wildilocks
Google+ >>> gplus.to/wildilocks

Vamp it up for a good cause this Saturday night in Perth!

Hey folks,

Wildilocks is supporting a very good cause this weekend and thought you should all know about it, if you didn't already! (or reminded of if you did, but forgot!)

This Saturday sees the ReVamped Vampire Ball @ Rooftop Cinemas, and it looks to be a fantastic event! From the Rooftop Cinemas website:

It's the Witching time ... and that means ... HALLOWE'EN SALE is ON AGAIN!

Hey everyone! It's now a week til that favourite time of the alternative calendar year: Samhain! Or as tis more commonly celebrated in the Americas: Halloween.

Last year we had great fun with our first ever Halloween sale and we thought it would definitely be appropriate to continue the tradition!

We are for 2012 celebrating the most spooky time of the year with a WEEK LONG HALLOWEEN SALE! That's right, from 25 - 31st October we are offering 20% off ALL clothing & accessories: that includes all pants, tops, jackets, corsets, skirts, hair falls, hats, New Rock Boots, jewelery, EVERYTHING*! And not only is this at all Wildilocks stores, but it's ONLINE too on our webstore! AND this sale also counts for orders, so if you've been thinking of buying something, but we don't have it in stock, as long as the order is paid 100% during the sale week, you can get orders for 20% off as well, INCLUDING New Rocks!

And as an extra special added bonus, when you come in to Wildilocks during our Halloween sale, if you come up to the front desk and say "Trick or Treat" you will get - well, one or the other!!! So make sure you drop in and say hi, and grab yourself a Halloween bargain! We will also be dressing up on the 31st and possibly this Saturday too, so if you come in costume on these days you will get an EXTRA SPECIAL TREAT!

Have a wonderful week, people - and stay SPOOKY!

*not valid for salon services or hair care products & dyes, magazines, auctions, or laybys not paid in full during the sale period

Also please note Melbourne store is closed next Tuesday 6th November for the Melbourne Cup - Perth will be business as usual on that day.

Spring Fling 2012 in North Melbourne - THIS Sunday - Wildilocks WILL BE OPEN OMG

Hey folks - we have settled into our new North Melbourne salon and while very sad to say goodbye to Angela, our manager and senior stylist for the last year and half, time has come for her to return to Holland and we wish her all the best in her future adventures in hair and in life - it has been a huge pleasure hosting Angela in her Aussie visit for so long.

But if one thing in life is a constant, it is change. Lena is our new senior and budding manager, with years of experience and champing at the bit to get her feet wet as part of Wildilocks new North Melbourne salon team so we do hope you will make her welcome!

We are loving the new location and I have a special treat to let you know about this Sunday 21st October - Wildilocks will be OPEN!!!

Why? because there is the Annual Spring Fling North Melbourne street festival happening - the festival has been going for 32 years and is one of the last genuine community street festivals in inner Melbourne! Errol St will be closed and we will be open from 12pm - 5pm! Pop down to see some live music, shake your booty at the Silent Disco, throw some clay, check out the Trash and Treasure Markets, do some Yoga or Pilates, learn some circus skills, eat some scrumptious food, and maybe even get your hair done or pick up a frock?!

Check out the website and download the Festival Guide [pdf, 2.6MB] to see what's on offer - I think it's going to be a great fun afternoon and hope to see you there!

FINAL DAY @ The Lockworks today!

Thankyou so much Melbourne CBD for your patronage for the last 5 years - we look forward to welcoming you to our shiny new North Melbourne salon next Thursday! But do pop in to say goodbye to the Lockworks - we're also, for THIS FINAL DAY ONLY upping the ante and offering -

BUY ONE GET TWO FREE!!!

- for clothing only -

all other accessories & boots are still buy one get one free though, til 5pm today, only @ The Lockworks!

We hope to see you today and look forward to seeing you in North Melbourne in future!